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Design Thinking for teams who want to create their own products and services

Tudor Juravlea is an innovation coach and service designer with over 15 years of experience in user experience design and digital product management. He has worked in service companies across various sectors including telecom, banking, and energy, and has been involved in developing products and services used by several million people.

For the past 6 years, Tudor has been a co-founder of the Design Thinking Society, an innovation consultancy that facilitates design and innovation processes for teams building new products and services. He enjoys working with teams that are passionate about using design, innovation, and technology to improve people’s lives, whether they are startup teams, corporations, or NGOs.

Tudor also enjoys giving back by helping startups as a mentor at Innovation Labs and MVP Academy accelerators. He frequently speaks at meetups and conferences on innovation and human-centered design topics, sharing his insights and experiences with fellow creative innovators.


Do you want to move from outsourcing to creating your own product or service?

Or maybe you just want a process to help you move forward with your startup idea.

For those who attended the intense Design Thinking workshop on the previous day, this talk will show a few more use cases and tools and will repeat part of the process description.

For those who didn’t attend the workshop, the talk will quickly explain the mindset, the workflow, the collaboration principles and a few tools from the Design Thinking toolkit.

Why you need to attend this talk

  • You are not your customer – doing a lot of work based solely on assumptions is risky business
  • It is now more important than ever to build meaningful product experiences that people love to use
  • When going from idea to product most technical teams do a poor job validating their ideas with customers
  • Before writing the first lines of code, you should solve the unmet needs and customer problems
  • Applied correctly, the Design Thinking toolkit is a valuable method for de-risking your projects

What will you learn

  • How to find out what really matters to customers and how to develop a product / service accordingly
  • How to apply design principles to discover unmet needs, hidden possibilities, and unpredictable creative solutions
  • How to practice principles of empathy and experimentation to encourage and stimulate creativity and initiative in the team
  • How to think collaboratively with your team so that you benefit fully from enriched perspectives

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